July 25, 2018

Thanks so much once again for your commitment to help Save Magnolia Park! Since the release of the Save Magnolia Park video at the end of June and then Town Hall meeting in early July, we’ve learned so much – including the fact that we are quickly running out of time to try and course correct to Save Magnolia Park and keep it from turning into another Melrose Boulevard. With that said, we are moving forward with the following:

WORKING GROUPS: FROM 6 TO 3
As you know, our initial goal was to have 6 working groups focused on the successful strategies in the Institute for Local Self-Reliance. We realized that this was just too ambitious in such a short period of time and that not all of those strategies might work in Burbank. Therefore, we are going to focus on just 3 working groups that have the most traction:

  • RECOGNIZE BUSINESSES AS CULTURAL LANDMARKS
  • ZONE FOR A LOCAL BUSINESS ENVIRONMENT
  • REDUCE THE POWER IMBALANCE IN LANDLORD-TENANT NEGOTIATIONS

If you were on one of the other 3 teams (Broaden Ownership, Set Aside Space for Local Business Development, Create A Preference for Locally-Owned Businesses in Publicly Owned Buildings), please let us know if you would like to participate in one of the 3 groups above and we’ll include you on their working thread.

#SAVEMAGNOLIAPARK PETITION
Over the past month, one of the things that we’ve seen discussed and requested multiple times is a petition. This would be a great way to show our local government just how many people are invested and paying attention in our neighborhood and beyond. Considering what would help the most Mom and Pop businesses in the least amount of time, we are creating a petition asking the City Council to implement these key provisions to the General Plan:

  • HISTORICAL DISTRICT: Designate Magnolia Park as a Historical District, ensuring that any further development must meet strict guidelines that maintain the character and charm of the neighborhood
  • RETAIL-ONLY ZONE*: As the ratio of office/professional service nodes are now in danger of overtaking retail businesses, designate the Magnolia Boulevard shopping area as a Small Business “Retail-Only” zone. While current businesses would be grandfathered-in, any new businesses on Magnolia Boulevard between Hollywood Way and Buena Vista must be retail only (*PLEASE NOTE: AS OF 7/27 WE HAVE REMOVED THIS FROM THE PETITION)
  • PARKING: Create sufficient, conveniently located parking facilities, with the goal of establishing a multiple-destination shopping district.

We understand this may not be the perfect solution for everyone, but at least it’s a starting point to meaningful action to preserve our neighborhood and the Mom and Pop businesses that call it home. We will have the link to the petition on our website and Facebook page soon. Once it’s live, please sign and share it far and wide.

FRIDAY, JULY 27TH: LADIES AND GENTS NIGHT OUT CALL TO ACTION
This Friday is Ladies and Gents Night Out and our general Call To Action:

  1. #SHOPMAGNOLIAPARK: One of the best ways to help is to keep shopping local!
  2. SOCIAL MEDIA: Take photos of your favorite shops, tag them and share on Facebook, Twitter, and Instagram with #SaveMagnoliaPark #ShopMagnoliaPark
  3. ON THE STREET INTERVIEWS: We have a lot of talented, creative people who want to help. Take out your cameras or cell phones and interview folks who are enjoying Ladies and Gents Night Out and Magnolia Park and ask them why it’s important to them to shop local, keep these events going, and #SaveMagnoliaPark. Send them to us to share on our Facebook page and website.

IMPORTANT UPCOMING DATES AND NEXT STEPS:

  • July 10 – August 12: Community Research Groups will work together to learn, discuss, and determine the viability of their subjects
  • August 13: Town Hall Meeting #2 at Geeky Teas from 7PM – 8:30PM. We will give updates, hear from the Magnolia Park Merchants Association, listen to presentations from each of the Community Research Groups, and talk about next steps including submission to City Council and appropriate City of Burbank Departments
  • August 18: Submit Action Plans to City Council via email and official channels
  • August 21: Attend City Council Meeting to listen to the report on the Economic Development Strategic Plan and speak during the public forum to support Save Magnolia Park Action Plans

DID YOU KNOW?: MAGNOLIA PARK SPECIAL ZONING
From the BurbankCa.gov website:

“Special zoning for the Magnolia Park area was adopted in 1998 in an effort to revitalize the area by promoting a pedestrian oriented atmosphere. Along with the special zoning, the following policy statement was added to the General Plan:

“Magnolia Park is a low-density residential community which is served by businesses located primarily along Magnolia Boulevard and Hollywood Way and along some of the other arterials which traverse the area. The vitality of the commercial area greatly depends upon the patronage of the surrounding residents, who both walk and drive to businesses. This patronage should be further encouraged by the creation of a series of distinct clusters of pedestrian oriented retail areas and office/professional services nodes, supported by sufficient, conveniently located parking facilities, with the goal of establishing a multiple-destination shopping district.”

Again, thank you so much for your enthusiasm, drive, and commitment. Now let’s Save Magnolia Park.

All the Best,
Ashley – Donna – Amy – Jamie
#SaveMagoliaPark